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Complete Guide to Choosing Airport Advertising Spots in Indonesia
Friday, 15 Nov 2024
Saturday, 18 May 2024 —
165 views —
by superadmin
Designing a billboard that can attract the attention of many people is a difficult task, but with a little creativity, we are sure you can do it for your advertising. Check the following tips:
1. Keep it simple. Seven words or less.
Your audience usually only have 5-10 seconds to read the content of your billboard advertisement. Use short words, seven words is the maximum content of your advertisement that can be remembered by your audience.
2. Use a single “Call to Action”
Don't use lots of sentences (Call to Action). Because your audience will only focus on one "Call to Action".
3. Use large font and easy to read
Use large fonts so that your audience can easily read your message. Besides font size, another rule is use a Sans-Serif font like Arial. This font is easier to read than if you use Times New Roman.
4. Use bright and contrast colors for fonts and backgrounds
Use colors that have sharp contrast. Research proves that using contrast colours can improve recall by 38%.
5. Eliminate phone numbers
Just focus on the advertising message you create. Because usually your audience will find out more details about your company through a Google Search.
6. Don't be boring
Try getting out of your comfort zone and start creating advertising content that will always be remembered by your audience. You can create eccentric advertising content, but remember, pay attention to the limitations that might backfire on your brand image.
7. Take Advantage of Location
Take advantage of the location where you advertise. For example, if you rent a billboard in the airport area, say "Safe Flight" to people who see your advertisement.
So, if you want to create creative advertising content, our Creative Design & Production can help you with your advertising ideas. Just drop us a message!
