Billboards, billboards or billboards (English: Billboard) are one of the outdoor media that have the goal of conveying messages about a product or service and even individuals who want to boost popularity. The difference on billboards compared to television or radio billboards/advertisements is that the activity of conveying messages to the public can take place 24 hours a day, 7 days a week and 30 days a month. In Indonesia, advertising in billboards is subject to advertising tax according to the advertising period and the tax goes into the local treasury.

History of advertising from time to time

Advertising (advertising) began with the advent of printing technology or the printing press in 1438 by Johannes Gutenberg, which gave rise to a new advertising medium at that time, namely using paper. Media that can be mass produced, for example in the form of handbills (advertising flyers). The emergence of the newspaper medium also spawned a new advertising column, the first of which was initiated in 1625. The first American newspaper advertisement appeared in the Boston Newsletter in 1704.

Billboard comes from the word re-clamare (Latin: Re = repeated, clamare = call). Billboards contain advertisements that are intended to be seen by pedestrians and motorized vehicle drivers who pass through them. Billboards generally contain large and attractive illustrations, accompanied by slogans. In Indonesia, there is a tendency to differentiate billboards and advertisements based on their placement category; so billboards are used to refer to outdoor advertising media, while advertisements are used to refer to indoor advertising media.

The latest development of outdoor media occurs in billboards which are a form of outdoor advertising promotion and have a fairly large size. In its true sense, a billboard is a poster with a size that is quite large and placed high in a certain place that is crowded with people. Billboard is one of the most widely used outdoor media advertising models. Its development was quite rapid. Now in this digital era, billboards also use new technology so that a term called Digital Signboards appears.