Elevator advertising is gaining popularity as one of the most effective forms of advertising in Indonesia, especially in major cities like Jakarta, Surabaya, Bandung, and Medan. With an audience "locked" in a small space for several seconds to minutes, elevator advertising provides a golden opportunity to deliver promotional messages directly and precisely.

Here are some of the best locations for placing elevator ads in Indonesia that can help increase brand awareness and business conversion:

1. Office Buildings and Mall in Jakarta 

As the largest business hub in Indonesia, Jakarta has thousands of office buildings that are strategic locations for elevator ads. The elevators in these buildings are used by professionals daily, making it an effective medium to reach the upper-middle-class target market.

Recommendation:

• SCBD (Sudirman Central Business District)
• Buildings in the Mega Kuningan area
• Offices in the Thamrin and Gatot Subroto areas

Tips: Use professional and relevant ad designs, such as promotions for financial services, technology products, or business seminars.

2. Apartments and Vertical Residences in Surabaya

As the second-largest metropolitan city in Indonesia, Surabaya has many apartments and vertical residences inhabited by urban families and young professionals. Elevator advertising in these places is effective for promoting everyday products, cleaning services, or digital services like fintech apps.

Recommendation:

• Pakuwon City Apartments
• Ciputra World Apartments
• Apartments in the Darmo and Tunjungan areas

Tips: Deliver short and attention-grabbing messages with bright and modern visual designs.

3. Shopping Malls in Bandung 

Bandung is known as a creative city with many malls and shopping centers. Malls like Paris Van Java, 23 Paskal, and Trans Studio Mall attract visitors from all walks of life, making them prime locations for elevator ads.

Advantages:

• Reaches family, tourist, and youth audiences.
• Waiting times in mall elevators tend to be longer, giving ads a greater chance of being seen.

Tips: Use creative and interactive content, like discount promos or prize draws, to attract mall visitors.

4. Hospitals and Clinics in Medan 

Large hospitals and health clinics in Medan are also potential locations for elevator ads. Audiences in these places often spend more time waiting in elevators, providing greater opportunities for your ad to be seen and remembered.

Recommendation:

• Columbia Asia General Hospital
• Siloam Hospital Medan
• Major clinics in the Gatot Subroto and Medan Baru areas

Tips: Health-related ads, insurance, or wellness products are ideal for these locations.

5. Hotels and Conference Centers in Bali 

For brands aiming to reach local and international tourists, hotels and conference centers in Bali are perfect locations for elevator ads. With visitors from various backgrounds, you can promote tourism services, local products, or transportation services.

Recommendation:

• Five-star hotels in Kuta and Seminyak
• Conference centers like Bali Nusa Dua Convention Center

Tips: Use bilingual language (Indonesian and English) to attract international tourists.

Advantages of Elevator Advertising

• Targeted Audience: Ads can be tailored to the location to reach a specific audience.
• High Engagement: With limited space, audience attention is more focused on the ad.
• Cost-Effective: Elevator advertising is more economical compared to traditional media like billboards.

Conclusion

Elevator advertising is an effective modern advertising solution in major cities in Indonesia. By choosing the right locations, such as office buildings in Jakarta, apartments in Surabaya, malls in Bandung, hospitals in Medan, or hotels in Bali, you can easily reach a relevant audience. Be sure to use creative and engaging ad designs to leave a lasting impression on your audience.