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Brand Activation at Transjakarta Bus Stops: Boosting Interaction and Awareness with Audience
Wednesday, 23 Oct 2024
Monday, 17 Jun 2024 —
187 views —
by superadmin
The latest trend in outdoor media involves billboards, which are a significant form of outdoor advertising due to their large size. Essentially, a billboard is a large poster placed at elevated spots in high-traffic areas.
Etymologically, the word "advertisement" comes from the Latin roots "re clamare" or "re clamo," where "re" denotes repetitive action and "clamare" or "clamo" means to shout. Simply put, advertising involves repeated shouting.
Additionally, the Spanish term "reclamos" also refers to repeated exclamations. In broader terms, advertising serves as a medium to continually convey brief information to the public through text, audio, or visual media.
Difference between commercial and non-commercial advertising:
- Commercial advertising aims to persuade or influence the public, typically promoting specific brands or products.
- Non-commercial advertising informs the public about social issues or other matters of public interest, often free of charge.
Advertisements Purposes
In the business realm:
- Encouraging and persuading potential consumers to use offered products or services.
- Providing concise information about products or services.
- Creating positive brand perception.
- Ensuring consumer satisfaction.
- Serving as a channel of information and communication between sellers and consumers.
In social contexts:
- Encouraging community compliance with rules or issuing warnings based on advice.
- Raising public awareness about warnings, dangers, events, or important information, such as littering bans or environmental safety.
Types of Advertisements
There are various types of advertising that are used to convey messages. The following are 7 types of advertisements that are often found in Indonesia: Banners, Brochures, Posters, Billboards, Billboards, Banners and Leaflets.
If you need further information between commercial and non-commercial advertising, please feel free to contact us. You can reach us via WhatsApp at +6281389455717 or email us at contact@lestariads.com. We're here to assist you.
