Popular culinary hubs in Indonesia, especially in major cities like Jakarta, Bandung, and Surabaya, attract food and beverage lovers from various backgrounds. The presence of F&B brands in these areas presents a huge opportunity to boost brand awareness and draw in more customers through the right out-of-home (OOH) advertising strategies. Let’s explore how to maximize this potential!

Choosing the Right Location

Selecting a strategic location is the key to successful OOH advertising for F&B brands. High-traffic areas like Senopati, Pantai Indah Kapuk, Braga, or Tunjungan Plaza ensure that your ads are seen by many people every day.

Mouthwatering Visuals

F&B ads should rely on visually appealing and appetizing imagery. Use high-quality pictures of signature dishes, vibrant colors, and designs that make people want to try your product immediately. Short, impactful phrases like "Freshness in Every Bite" or "Unforgettable Delight" can enhance the ad’s appeal.

Linking Ads to Attractive Promotions

Use billboards or LED screens to showcase special promotions, such as happy hour discounts, bundle packages, or limited-time offers. These extras can entice audiences to visit the outlet or place an order online right away.

Integrating with Social Media

Combining OOH advertising with social media expands campaign reach. For example, add a QR code that directs customers to an order page or challenge audiences to share their photos at the ad spot with a special hashtag for a chance to win prizes.

Adapting to Local Trends and Moments

Culinary hotspots often follow evolving trends, like viral foods or themed events. Aligning ad content with these trends makes your brand feel relevant and closer to the audience. For example, during durian season, a beverage brand could promote a limited-edition durian-flavored drink.

Consistency and Frequency

Consistent ad placement in strategic spots reinforces audience memory of your brand. Ensure your ad plays frequently, especially during peak times like lunch hours or early evenings.

Conclusion

A well-executed OOH advertising strategy can be a major driver for F&B brands to thrive in popular culinary hubs. By combining premium locations, mouthwatering visuals, digital integration, and trend-savvy creativity, your brand will become more recognizable and memorable to food lovers. Ready to make your F&B brand the city’s new favorite?