In outdoor advertising, billboards only have a few seconds to grab attention and deliver a message. That’s why billboard copywriting needs to be concise, clear, and impactful. Here are some tips for crafting effective billboard copy in Indonesia:

1. Use Short and Simple Sentences

Your billboard message must be easy to read in a short amount of time. Avoid long and complicated sentences. Focus on key phrases that are relevant to your product or service.

Example: Instead of writing: “We are the best company in Indonesia offering high-quality products for your needs,” simply say: "Best Products, Affordable Prices. Only Here!"

2. Highlight the Main Selling Point

Decide on one primary message you want to convey and focus on that. Avoid cramming too much information into a single billboard.

Example:If you’re promoting fast delivery services, use a slogan like: "Delivered in 1 Day – Guaranteed!"

3. Choose Words That Are Memorable

Use simple yet powerful and emotional words that stick with your audience. Words with a call to action or providing a solution often work better.

Example: "Hungry? Order Now on FoodHub!"

4. Use Numbers or Intriguing Facts

Adding numbers or interesting facts can make your billboard more attractive and convey professionalism. It also builds trust among your audience.

Example: "Up to 70% Off! This Week Only."

5. Adapt to Local Culture

In Indonesia, understanding cultural context is essential. Use local languages or expressions relevant to the audience to create an emotional connection.

Example: You can add a phrase like: "Ayo, Coba Sekarang – Mantul Abis!"

6. Add a Clear Call to Action

Don’t forget to include a clear call to action, like visiting a website, calling a phone number, or downloading an app.

Example: "Download Our App for Free on Play Store!"

7. Ensure Brand Consistency

Use a tone of voice, colors, and language style that are consistent with your brand identity. This helps improve brand recognition amidst the competition.

8. Test Your Message Before Launching

Before displaying your billboard, test it by asking for feedback from a few people. Ensure your message can be understood in just a few seconds.

Conclusion

By following these tips, you can create billboard copywriting that is effective and grabs the attention of your audience across Indonesia. A great billboard delivers its message quickly, clearly, and memorably!