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How to Calculate Billboard Advertising ROI?
Saturday, 10 Jun 2023 —
180 views —
by superadmin
While digital billboard advertising is clearly a popular choice, it's also expensive. But 2022 data shows that digital billboards deliver a 38% ROI. Traditional billboards also have good ROI, with a 40% return on investment.
Note: If you plan to run a digital billboard campaign to direct traffic to your website, this ROI Calculator can help you figure out what to spend.
Billboard advertising ROI may be lower than other forms of content marketing. That said, one of the most powerful reasons to advertise with a billboard is brand recognition. If that's your focus you may want to measure ROAS (return on ad spend) instead.
Whether you're looking for a 3:1 or 5:1 return on your investment in billboard advertising, you'll need to do your research before committing.
Then, make a plan to create and measure your billboard campaign for effectiveness. For example, adding a CTA with a unique URL to your billboard ad can help you track conversions.
Need help to calculate your ad ROI? Reach us at +62852-1142-3693. We will help you with your ads.
While digital billboard advertising is clearly a popular choice, it's also expensive. But 2022 data shows that digital billboards deliver a 38% ROI. Traditional billboards also have good ROI, with a 40% return on investment.
Note: If you plan to run a digital billboard campaign to direct traffic to your website, this ROI Calculator can help you figure out what to spend.
Billboard advertising ROI may be lower than other forms of content marketing. That said, one of the most powerful reasons to advertise with a billboard is brand recognition. If that's your focus you may want to measure ROAS (return on ad spend) instead.
Whether you're looking for a 3:1 or 5:1 return on your investment in billboard advertising, you'll need to do your research before committing.
Then, make a plan to create and measure your billboard campaign for effectiveness. For example, adding a CTA with a unique URL to your billboard ad can help you track conversions.
Need help to calculate your ad ROI? Reach us at +62852-1142-3693. We will help you with your ads.
Visit our advertising page and search for billboards by city or district. You can further refine your search results by using the filter button next to the search form.
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Lestari Ads Agency is a leading out-of-home media company with the largest network in Indonesia. Lestari Ads Agency aims to create an inspiring journey by building the most effective, accessible and innovative data and advertising ecosystem, thus revolutionizing the way companies connect with their audiences. Lestari Ads has brightened up Indonesia's main streets and points of interest with LED Digital, traditional and iconic high-quality transit ads. We focus on providing impactful, innovative, effective and accessible advertising space.
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Experience the top of visibility with Indonesia's leading out-of-home (OOH) advertising agency. We specialize in turning the urban landscape into a dynamic canvas for your brand, crafting compelling narratives that capture the imagination of millions. Our mastery over strategic placements and innovative formats ensures your message not only reaches, but resonates with a diverse and expansive audience. With a proven track record of delivering high-impact campaigns across Indonesia's bustling cities and beyond, we redefine what's possible in OOH advertising.
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