Billboards are one of the most effective forms of outdoor advertising to increase brand awareness and reach a wide audience. In large cities like Medan, the demand for billboards is rising in line with business growth and tourism. This article will discuss estimated billboard prices in Medan, strategic locations, and factors affecting installation costs.

Why Choose Billboards in Medan?

Medan is one of the largest cities in Indonesia with rapid economic growth. Heavy traffic and bustling centers make it an attractive choice for companies wanting to introduce their products or services to a broader audience. Billboards have become a top choice for advertisers aiming to effectively reach the local market.

Billboard Prices in Medan: Influencing Factors

Billboard prices in Medan vary depending on several key factors, including:

1. Billboard Location

Billboards in strategic locations like major intersections, near shopping centers, and business districts generally have higher prices. Popular locations in Medan, such as Gatot Subroto Street, Sisingamangaraja Street, and the Merdeka Walk area, are prime choices for many advertisers.

2. Billboard Size

Larger billboards naturally require higher costs. Standard billboards are typically around 4x8 meters, while jumbo billboards can reach 8x16 meters or more.

3. Display Duration

Costs also depend on the display duration. Advertisers can choose to rent billboards for 1 month, 3 months, 6 months, or even a year. The longer the contract duration, the more affordable the monthly rate usually becomes.

4. Billboard Type

In Medan, there are several types of billboards, such as static and digital (LED) billboards. Digital billboards are more attention-grabbing due to their dynamic visuals but are relatively more expensive than static ones.

Estimated Billboard Prices in Medan

Here is an estimate of billboard prices in Medan based on location and type:

Static Billboards

• Strategic Location: Starting from IDR 15 million to IDR 50 million per month.
• Secondary Location: Starting from IDR 8 million to IDR 20 million per month.

Digital Billboards (LED)

• Strategic Location: Starting from IDR 30 million to IDR 80 million per month.
• Secondary Location: Starting from IDR 15 million to IDR 40 million per month.

Note: The prices above are estimates. Contact us to find out billboard prices in Medan.

Recommended Popular Billboard Locations in Medan

Some strategic billboard locations in Medan frequently chosen by advertisers include:

1. Gatot Subroto Street: Known for its heavy traffic and high accessibility.

2. Sisingamangaraja Street: Connects various business and office areas, ideal for ad campaigns.

3. Merdeka Walk: A tourism and culinary area crowded with local visitors and tourists.

4. Medan Ring Road: A ring road area that connects various key regions, ideal for reaching a wider audience.

Tips for Choosing an Effective Billboard in Medan

1. Know Your Target Audience: Ensure the billboard location aligns with the demographics of your target audience.

2. Pay Attention to Design: The billboard design should be eye-catching and easy to read quickly.

3. Choose Duration According to Need: Match the display duration with the campaign period to maintain effectiveness.

4. Work with a Reliable Advertising Agency: If you need assistance in selecting the right billboard location and type within your budget, contact us. We are ready to help you plan an effective and targeted advertising campaign in Medan.

Conclusion

Installing billboards in Medan is an effective way to increase brand visibility in this highly active business city. Although the cost can be relatively high, the results can be comparable to potential new customers and improved brand recognition. Be sure to choose the location and duration that best suit your campaign needs to achieve optimal results.