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Key Benefits and Market Trends Out-Of-Home Advertising (OOH)

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Thursday, 28 Mar 2024 — 127 views — by superadmin

Out-of-home (OOH) advertising is among the oldest and most established advertising platforms including in Indonesia. OOH advertising is a form of advertising that involves displaying promotional messaging in public places, targeting a wide audience outside their homes. It includes billboards, bus shelters, digital signage, transit advertising, and street furniture displays. These advertising formats often feature memorable slogans, eye-catching visuals, and concise messages to provide important information to the target audience and leave a lasting impression.

1. Affordable brand awareness

OOH is one of the most cost-effective marketing strategies to enable you to reach a wider audience and build brand awareness. When evaluating the Cost Per Impression (CPM) of OOH advertising compared to online brand awareness campaigns and radio ads, it is evident that OOH is the most cost-effective option. Although some types of OOH, such as billboards, can be costly, they offer a huge potential value to organizations if leveraged correctly.

2. OOH is easy to execute

OOH campaigns are relatively straightforward to implement. Once you have identified your desired location and advertising formats, you can collaborate with OOH media owners to secure advertising spaces. Additionally, OOH does not require active user engagement making it easier to convey your message to a wider audience effortlessly, even those who may not be actively engaging with the advertising content.

3. OOH is data-driven

OOH has evolved from a traditional medium to a more dynamic and targeted advertising platform. Technology and data analytics advancements allow you to leverage various data sources to optimize your OOH campaigns and make data-driven decisions. This data can provide valuable insights into traffic flow in various locations, audience demographics, and behavior patterns, which can help you strategically plan and deploy your OOH campaigns in high-traffic areas.

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Key Benefits and Market Trends Out-Of-Home Advertising (OOH)

by superadmin

  • Thursday, 28 Mar 2024

QUIZ: What type of OOH advertising is best for your product?

Choose the answer that best aligns with your goal. Results will be displayed after you answer all the questions and submit the form.

  • 1. What is the primary goal of your advertising campaign?

  • 2. What is your target audience's daily routine like?

  • 3. What is your budget for this campaign?

  • 4. How long do you plan to run your billboard ad?

  • 5. What kind of message do you want to convey?

  • 6. What is your target audience's primary demographic?

  • 7. How important is creativity and uniqueness in your billboard design?

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Out-of-home (OOH) advertising is among the oldest and most established advertising platforms including in Indonesia. OOH advertising is a form of advertising that involves displaying promotional messaging in public places, targeting a wide audience outside their homes. It includes billboards, bus shelters, digital signage, transit advertising, and street furniture displays. These advertising formats often feature memorable slogans, eye-catching visuals, and concise messages to provide important information to the target audience and leave a lasting impression.

1. Affordable brand awareness

OOH is one of the most cost-effective marketing strategies to enable you to reach a wider audience and build brand awareness. When evaluating the Cost Per Impression (CPM) of OOH advertising compared to online brand awareness campaigns and radio ads, it is evident that OOH is the most cost-effective option. Although some types of OOH, such as billboards, can be costly, they offer a huge potential value to organizations if leveraged correctly.

2. OOH is easy to execute

OOH campaigns are relatively straightforward to implement. Once you have identified your desired location and advertising formats, you can collaborate with OOH media owners to secure advertising spaces. Additionally, OOH does not require active user engagement making it easier to convey your message to a wider audience effortlessly, even those who may not be actively engaging with the advertising content.

3. OOH is data-driven

OOH has evolved from a traditional medium to a more dynamic and targeted advertising platform. Technology and data analytics advancements allow you to leverage various data sources to optimize your OOH campaigns and make data-driven decisions. This data can provide valuable insights into traffic flow in various locations, audience demographics, and behavior patterns, which can help you strategically plan and deploy your OOH campaigns in high-traffic areas.

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Lestari Ads Agency is a leading out-of-home media company with the largest network in Indonesia. Lestari Ads Agency aims to create an inspiring journey by building the most effective, accessible and innovative data and advertising ecosystem, thus revolutionizing the way companies connect with their audiences. Lestari Ads has brightened up Indonesia's main streets and points of interest with LED Digital, traditional and iconic high-quality transit ads. We focus on providing impactful, innovative, effective and accessible advertising space.

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Experience the top of visibility with Indonesia's leading out-of-home (OOH) advertising agency. We specialize in turning the urban landscape into a dynamic canvas for your brand, crafting compelling narratives that capture the imagination of millions. Our mastery over strategic placements and innovative formats ensures your message not only reaches, but resonates with a diverse and expansive audience. With a proven track record of delivering high-impact campaigns across Indonesia's bustling cities and beyond, we redefine what's possible in OOH advertising.

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