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Complete Guide to Starting OOH Advertising Campaign for Startups
Monday, 1 Jul 2024
Wednesday, 29 May 2024 —
176 views —
by superadmin
FMCG (Fast Moving Consumer Goods) brands are always identic with Out of Home (OOH) advertising. In fact, some of the most unique and creative Outdoor advertising comes from this brand, from Toothpaste to Beverages ad billboards.
Why do FMCG brands rely so heavily on outdoor advertising? Let's take a look:
1. Influence Buyers
FMCG always tries to exist to attract the attention of their consumers by utilizing OOH (Outdoor Media) advertising to influence buyer decisions in unique and creative ways. Why not, OOH media plays a very important role in influencing buyers' final decisions if it is installed in the right places, for example on the main road leading to the supermarket or mall.
2. Wide Reach
Outdoor advertising has the ability to reach a wide and diverse range of consumers, ensuring that FMCG brands can connect with potential consumers from all walks of life.
3. Brand Visibility
By placing advertisements in areas with high traffic, FMCG brands can increase their visibility and create a strong brand presence in the minds of consumers.
4. Impulse Buying
Outdoor advertising can trigger impulse purchases by catching consumers' attention at the right time, such as when they are commuting or shopping.
5. Reinforce the Message
By consistently displaying outdoor advertising, FMCG brands can strengthen their message and increase brand recall among consumers.
6. Targeting Local Consumers
Outdoor advertising allows FMCG brands to target specific geographic areas, ensuring that their message reaches the right audience in the right location.
Outdoor advertising is a very effective strategy for FMCG brands to increase sales and promote their products. With its broad reach, ability to create brand visibility, and potential to trigger impulse purchases, outdoor advertising offers a unique opportunity to engage with consumers and increase sales.
Interested in creating creative advertisements for your brand or product? Our Creative Design & Production team is ready to help you. Contact us via WhatsApp +6281389455717 or email contact@lestariads.com.
