Transjakarta is not only the largest public transportation solution in Jakarta, but also an effective advertising medium for reaching a wide audience. If you are considering advertising through Transjakarta, here are the benefits, reasons to choose it, and how to order this service:

10 Interesting Facts About Transjakarta Advertising

1. Maximum Exposure in the Heart of Jakarta

With over 13 main corridors and hundreds of feeder routes, Transjakarta crosses strategic areas such as business districts, residential areas, and shopping zones, ensuring your ads are seen by millions of people every day.

2. Reaching a Diverse Audience

Transjakarta passengers come from all walks of life—office workers, students, and tourists. This provides a great opportunity to target the right audience for your brand.

3. Long-Term Exposure

Ads on Transjakarta buses typically run for several weeks or months, providing continuity for your campaign and ensuring that the audience sees your message repeatedly.

4. Eye-catching Moving Ads

With creative designs and striking visuals, ads on the sides of Transjakarta buses are easy to notice, even from a distance.

5. Cost-Effectiveness

Compared to billboards or other digital media, Transjakarta advertising offers affordable options without sacrificing reach or impact.

6. Available in Various Ad Formats

You can choose from various formats, such as full wraps on the bus exterior, interior branding inside the bus, or digital screens at bus stops.

7. Perfect for Integrated Digital Campaigns

Add elements like QR codes or social media links to connect offline ads with your digital platforms.

8. Ideal for Seasonal Campaigns

Whether for Ramadan promotions, year-end sales, or product launches, Transjakarta ads offer flexibility to meet your campaign's timing needs.

9. Longer Exposure Time

In Jakarta’s traffic, the large Transjakarta buses draw attention from road users for a longer period compared to static ads like billboards.

10. Boosts Brand Awareness

In addition to Jakarta residents, Transjakarta is also frequently used by international tourists, making it an effective medium to introduce your brand to a wider market.

How to Order Transjakarta Bus Advertising?

Here are simple steps to get started:

1. Consult Your Needs

Contact our marketing team to discuss your ad concept, format, and which Transjakarta routes best match your target audience.

2. Choose Your Ad Type and Duration

Decide if you want a full wrap, interior branding, or a combination with other media. Align the campaign duration with your budget.

3. Prepare Creative Design

Create an engaging ad design that complies with Transjakarta’s guidelines. If needed, our creative team is ready to assist.

4. Installation Process

After finalizing the design and plan, we will assist with the installation process with Transjakarta to ensure everything is in line with their regulations.

5. Launch Your Campaign

Your ad will be installed according to the schedule and start reaching millions of audiences across Jakarta’s streets.

Conclusion

Advertising on Transjakarta is a strategic choice to strengthen your brand presence in Jakarta. With wide reach, creative formats, and affordable costs, Transjakarta is the ideal OOH media for various types of campaigns.