Airports in Indonesia are not just hubs for passenger arrivals and departures but also strategic locations for Out-of-Home (OOH) campaigns. With a steadily increasing number of passengers, the country’s major airports offer significant opportunities to reach premium audiences, both local and international.

Here are the top airports in Indonesia worth considering for your advertising campaigns, complete with their unique advantages:

Soekarno-Hatta International Airport (Jakarta)

Advantage: As the busiest airport in Indonesia, Soekarno-Hatta handles over 60 million passengers annually, making it an ideal choice for reaching professional audiences and international travelers.

Advertising options:

• Billboards and digital billboards on toll roads and airport access areas
• Branding on luggage trolleys
• Brand activations in executive lounges
• Apron bus in airport areas
• Passenger boarding stairs in the runway zones
• Posters and digital media at check-in counters, travelators, boarding gates, and baggage claims

Ngurah Rai International Airport (Bali)

Advantage: Located in an international tourist destination, this Airport serves as the main gateway for millions of travelers worldwide. It is particularly well-suited for campaigns targeting tourism, premium products, and lifestyle brands.

Advertising options:

• LED screens in international arrival areas
• Branding on bag tags or check-in counters
• Interactive ads in departure lounges
• Digital billboards in parking areas and airport entrances

Juanda International Airport (Surabaya)

Advantage: As a key hub for East Java and Eastern Indonesia, Juanda Airport is perfect for reaching domestic travelers.

Advertising options:

• Billboards at airport access points
• LED screens in domestic boarding areas
• Branding in domestic check-in areas
• Ads on luggage trolleys

Kualanamu International Airport (Medan)

Advantage: The largest airport in North Sumatra, Kualanamu serves passengers from western Indonesia and neighboring countries such as Malaysia and Singapore.

Advertising options:

• Digital screens in international waiting areas
• Static and digital displays in baggage claim areas
• Billboards at airport entrances
• Branding on escalators and lifts
• Apron bus in airport areas
• Passenger boarding stairs in the runway zones

Sultan International Hasanuddin Airport (Makassar)

Advantage: Makassar is the main gateway to Eastern Indonesia, making it a strategic location to target emerging markets and expand your brand in high-growth regions.

Advertising options:

• Billboards at airport entrances
• Signage in arrival and departure areas
• LED screens in domestic waiting lounges
• Branding on waiting lounge seats

Adisutjipto International Airport (Yogyakarta)

Advantage: Located in one of Indonesia’s cultural centers, this airport attracts domestic and international tourists interested in cultural and educational tourism.

Advertising options:

• Neon boxes in domestic arrival areas
• Digital signage in departure lounges
• Sponsorships of airport amenities like charging stations
• Static and digital displays in baggage claim areas

Sepinggan International Airport (Balikpapan)

Advantage: As the gateway to Kalimantan, Sepinggan Airport is ideal for campaigns targeting the energy sector, businesses, and eco-tourism.

Advertising options:

• LED screens at main access points
• Branding on baggage facilities and trolleys
• Ads in domestic boarding areas
• Billboards along the access road to the airport

Sam Ratulangi International Airport (Manado)

Advantage: Located in North Sulawesi, this airport serves as the entry point to marine destinations like Bunaken and caters to travelers from East Asia.

Advertising options:

• LED screens in international waiting lounges
• Billboards at airport exits
• Ads in lounge facilities

Minangkabau International Airport (Padang)

Advantage: This Airport draws visitors interested in the cultural and natural attractions of West Sumatra, including Bukittinggi and the Mentawai Islands.

Advertising options:

• Digital billboards in domestic arrival areas
• Ads in boarding gate lounges
• Billboards at airport access points
• Apron bus in airport areas

Hang Nadim International Airport (Batam)

Advantage: Close to Singapore, this airport caters to passengers from the free-trade zone and international tourists.

Advertising options:

• LED screens in international departure areas
• Billboards along access routes to the airport
• Branding at international check-in counters

Conclusion

Advertising at Indonesia’s major Airports provides exclusive access to premium and professional audiences. Choose the location that aligns with your target market—such as Soekarno-Hatta for business professionals or Ngurah Rai for global tourists—for impactful campaigns.

Interested in advertising at Indonesia’s leading airports? Contact us to help you select the best locations tailored to your business needs!