In today’s marketing landscape, digital airport advertising in Indonesia continues to evolve with various innovations that effectively capture audience attention. Airports are ideal for reaching thousands of daily passengers, from local travelers to international tourists. To enhance promotional effectiveness, the latest trends in airport advertising leverage interactive technology, augmented reality, and programmatic advertising for more specific audience targeting. Here are some of the latest trends in digital airport advertising in Indonesia that can help boost brand awareness.

Attention-Grabbing Interactive Screens

One of the latest trends in Indonesian airport advertising is the use of interactive screens. These screens provide a unique experience by allowing passengers to access information directly. For example, passengers can interact directly to view product information, watch videos, or even try products virtually. This makes the advertising more engaging, creating a deeper impression on the audience. Many major companies use interactive screens to create stronger connections with potential customers.

Advantages of Interactive Screens:

• Increases engagement in a unique and modern way
• Presents product or service information more appealingly
• Provides an unforgettable experience for the audience

Augmented Reality (AR) for Immersive Experiences

Augmented reality (AR) is one of the most popular trends in digital airport advertising. With AR, passengers can enjoy an immersive visual experience that combines virtual elements with the real world. AR enables users to interact with products in a virtual format, creating a stronger connection between the brand and the audience. In Indonesia, AR technology in airport advertising is an effective solution for grabbing attention, especially among Millennials and Gen Z who are accustomed to advanced technology.

Benefits of Augmented Reality in Airport Advertising:

• Provides a unique experience that can capture attention in a short time
• Simplifies product or service explanations visually
• Makes the ad more memorable for passing passengers

Programmatic Advertising for Targeted Audiences

Programmatic advertising is a trend that enables brands to target audiences more accurately. With programmatic ads, brands can choose when and where their ads appear based on real-time passenger data. In airports, this means ads can be displayed at specific hours and locations, such as peak passenger times. This technique enhances ad effectiveness and optimizes marketing budgets, especially for niche audiences like business travelers or tourists.

Advantages of Programmatic Ads in Airports:

• Allows brands to target ads based on audience data and behavior
• Increases ad relevance based on time and location
• Optimizes ad costs with more specific marketing strategies

Digital Out-of-Home (DOOH) with AI and Data Analytics

Digital Out-of-Home (DOOH) advertising with artificial intelligence (AI) and data analytics is also growing in popularity. Using data and AI, digital airport screens can be customized based on real-time trends, such as weather conditions, passenger numbers, or demographic profiles. AI-powered DOOH enables brands to deliver more relevant messages that attract the right audience.

Benefits of AI-Based DOOH:

• Enhances ad effectiveness by adjusting content in real-time
• Provides more personalized messages to passengers
• Increases engagement through ads tailored to current conditions

QR Codes for More Interactive Ad Experiences

QR Codes are becoming increasingly popular in digital airport advertising, especially during the pandemic, where contactless interaction is essential. By scanning a QR Code on airport ads, passengers can be directed to product pages, videos, or special promotions. QR Codes make ads more interactive and allow the audience to take immediate action, such as making a purchase or getting more information about a product.

Advantages of QR Codes in Airport Advertising:

• Quickly directs audiences to product information
• Increases the likelihood of direct conversions from ads
• Provides detailed product information without physical contact

Conclusion

The latest trends in digital airport advertising in Indonesia offer various exciting innovations that enhance engagement and brand awareness. Using interactive screens, augmented reality, programmatic ads, AI-based DOOH, and QR Codes, brands can create memorable and relevant ad experiences for passengers. Choosing the right advertising technology can help companies maximize campaign effectiveness and improve their chances of reaching a wider audience in Indonesia’s airports.