Public transportation has become one of the most effective advertising mediums in Indonesia, especially in major cities with high mobility. Here are some recommended transportation advertising options to help increase your brand’s visibility:

Transjakarta Bus Advertising

Advantages:

• Wide Coverage: Transjakarta buses serve over 10 million passengers monthly across Jabodetabek (Greater Jakarta) routes.
• High Daily Exposure: Ads placed on bus bodies provide constant exposure to passengers, road users, and pedestrians.
• Various Ad Formats: Choose from full wrap body ads for maximum impact or smaller sticker placements for budget-friendly options.

Recommendation: Full wrap body ads are ideal for large brands looking to dominate the streets visually.

MRT Jakarta Advertising

Advantages:

• Premium Locations: MRT routes connect key business districts, office areas, and shopping hubs.
• Exclusive Audience: MRT passengers are mostly professionals with high purchasing power.
• Diverse Advertising Options: Ads can be placed on train exteriors, interiors, or station areas (digital billboards or print media).

Recommendation: Interior ads or placements at strategic stations are perfect for premium products or services.

Commuter Line Train Advertising

Advantages:

• High Passenger Volume: KRL serves over 1 million passengers daily across Jabodetabek and surrounding areas.
• Long Exposure Duration: With relatively long travel times, ads inside the trains provide effective exposure.
• Cost Efficiency: Advertising on KRL is more affordable than MRT while still reaching a broad audience.

Recommendation:
Ads inside train carriages or at major transit hubs like Manggarai or Tanah Abang are great for maximizing reach.

Airport Advertising

Advantages:

• Targeting High-End Audience: Airports cater to travelers with high purchasing power, including both local and international tourists.
• High Attention Span: Passengers often spend extended periods at airports while waiting for departures or arrivals.
• Variety of Media: Options include digital billboards, lightboxes, or standees in departure, arrival, and lounge areas.

Recommendation: Digital billboards in departure lounges are ideal for promoting international or high-end products and services.

Mobile LED Truck Advertising

Advantages:

• High Mobility: Mobile LED trucks can reach strategic locations such as shopping centers, exhibitions, or major events.
• Flexible Time and Location: Locations and schedules can be adjusted to target your desired audience.
• Interactive Format: Video-based content offers a visually engaging and interactive advertising experience.

Recommendation: Use Mobile LED trucks for product launches or promotions in busy areas like Sudirman-Thamrin or during Car Free Day events.

Conclusion

Each type of transportation advertising has its own advantages. Choose the medium that best fits your audience and campaign needs.

• Big budget? Opt for Airport ads or full wrap Transjakarta bus ads.
• Seeking high exposure? Consider MRT or KRL.
• Need flexibility? Mobile LED trucks are a great solution.

A strategic combination of these transportation media can maximize your brand impact. Be sure to tailor the design and message of your ads to resonate with your target audience.

Interested in starting a transportation advertising campaign? Contact us for a free consultation and the best offers!