Airport advertising in Indonesia has become increasingly diverse, utilizing a variety of media that can capture the attention of thousands of passengers daily. With various advertising options, companies can choose the medium that best suits their needs to promote their products or services. Here are some of the most popular types of airport advertising in Indonesia, including static screens, digital screens, apron buses, and passenger boarding stairs.

Static Screens

Static screens are a classic form of airport advertising frequently found in Indonesian airports. These screens are typically placed in strategic locations, such as check-in areas, departure terminals, and baggage claim areas. The advantage of static screens is that their display remains visible to passengers, especially in areas with long queues. Because the advertisement on this screen does not change, passengers focus on a single, continuously displayed visual.

Advantages of Static Screens at Airports:

• Increases brand visibility by appearing in high-traffic areas
• Constantly attracts attention since the display does not change
• Creates a strong impression on audiences, especially in high-traffic areas

Digital Screens

In the digital era, digital screens at airports have become increasingly popular as an interactive advertising medium. These screens are usually placed in strategic areas with displays that can periodically change, showing multiple ads on a single screen. With the ability to display images and videos, digital screens provide a dynamic visual experience. Moreover, digital screens can adjust ad display times based on passenger flow, allowing for more targeted advertising.

Advantages of Digital Screens at Airports:

• Attracts attention longer with dynamic visuals
• Provides more detailed information about products or services
• Engages passengers with changing content

Apron Buses

Apron buses are vehicles that transport passengers from the terminal to the aircraft or vice versa. Advertising on apron buses is highly effective because it allows brands to appear on vehicles directly viewed by passengers. With eye-catching designs, apron buses create a lasting impression. Additionally, the mobility of apron buses enables brands to reach a wider audience across airport areas.

Benefits of Apron Bus Advertising:

• Reaches passengers up close, both when entering and exiting the aircraft
• Large, eye-catching designs make the ad memorable
• Brings the brand closer to audiences during transit

Passenger Boarding Stairs

Passenger boarding stairs, or the stairs passengers use to board or deplane, are also a unique advertising medium at airports. These stairs often become places where passengers wait their turn to board or disembark, making ads on these stairs easy to see and memorable. This medium is effective because it is directly in the passenger's path, making the advertisement more prominent and memorable.

Advantages of Advertising on Passenger Boarding Stairs:

• Displays ads in areas with high passenger contact time
• Increases the likelihood of brand recall for passengers waiting their turn
• Uses a unique location that creates a deeper impression

Why Choose Airport Advertising in Indonesia?

Airports in Indonesia, especially in major cities such as Jakarta, Bali, and Surabaya, experience high passenger traffic, both domestically and internationally. By utilizing various forms of airport advertising, companies can reach a broad audience quickly. Airport advertising also provides intense exposure since passengers spend a relatively long time in the airport area and may encounter the ads multiple times.

Here are the available airports: Soekarno-Hatta Airport, Halim Perdanakusuma Airport, Minangkabau Airport, Kualanamu Airport, Supadio Airport, Sultan Mahmud Badaruddin Airport, Sultan Syarif Kasim II Airport, Sultan Iskandar Muda Airport, Sultan Thaha Airport, and Depati Amir Airport.

Conclusion

Airport advertising in Indonesia offers a range of options that can be tailored to promotional needs. With static screens, digital screens, apron buses, and passenger boarding stairs, brands can build visibility and enhance product recognition among a wide audience. Selecting the right medium and utilizing it optimally will help companies reach potential audiences in busy airport areas, making airport advertising a strategic choice for promotion.

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